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Sales drive Wolford's retail growth

Luxury legwear brand Wolford is planning more UK stores on the back of soaring retail sales.

Wolford, which has five stores in the UK in London, Newcastle-upon-Tyne and Bluewater in Kent, will open at least one further shop by the end of the year in a major UK city, after total sales from its standalone stores leapt 33.4% for the year to April 30.

Chief executive Holger Dahmen told Drapers that he was looking at two possible sites in the UK for a store of about 860sq ft. He said: "The UK is our second strongest growing market and sales from our stores and shop-in-shops across the group were key to our success last year."

Total UK sales rose by 25.7% during the same period, with total sales up 16.7% to EUR141,683 (£95,400) from EUR121,426 (£81,750) the previous year.

Total sales of ready-to-wear lines were up 18% during the period. Dahmen added that the category, introduced two years ago, now made up the biggest share of total sales, at 36%. He said: "We think it will continue to be our strongest category in the next financial year, with growth of 1% to 2%."

He added that Wolford's next challenge was to change perception of the brand from legwear to a full, ready-to-wear brand.

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