Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Sales jump at Sosandar

Revenues at womenswear etailer Sosandar are expected to rocket 228% to £4.4m for the year to 31 March, following a focus on full-price sales.

The number of orders during the period increased 224% to 102,742, while the number of repeat orders was up 389% to 55,828.

Sosandar’s conversion rate was up 76 basis points to 2.92% and its customer database increased 95% to more than 105,000.

Gross margin for the year increased by 558 basis points to 55%.

The business said it increased efficiencies in marketing spend across all channels throughout the year and it had a “strong balance sheet” with net cash of £3.64m at its year end.

Sosandar said its loss for the year is expected to be in line with market expectations. The company’s broker, Shore Capital, has forecast an EBITDA loss of £3.3m for the full year. 

Ali Hall and Julie Lavington, joint CEOs, said it was a year of “substantial growth”: “This has been reflected in market expectations, which have been upgraded twice during the year, and we have now built a strong foundation on which Sosandar can continue to grow as a brand, providing our under-served market with quality, affordable clothing.

“Over the year, we have been focused on both growing our loyal customer base, underpinned by the continued delivery of high-quality clothing, and increasing the efficiency of our spend. Through increasingly sophisticated methods, we have managed to retain a high level of sell-through, alongside good ongoing full-price sales, and significantly increased the efficiency of marketing costs.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.