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Sales of Ghost founder’s Handwritten to hit £1m

Ghost founder Tanya Sarne is set to break the £1m sales barrier with Handwritten, the premium womenswear brand she launched just over a year ago.

Sarne founded womenswear business Ghost in 1984 and sold her remaining shares to Icelandic investment firm Arev in 2006.

In spring 08 she launched Handwritten, a design-led bridge brand, and notched up 60 stockists and sales of £625,000 during the year to April 2009.

According to Sarne, sales at Handwritten are forecast to hit £1.2m during the year to April 2010 after the brand secured a range of new stockists including Brown Thomas in Dublin and Charli in Muswell Hill, north London.

“Retailers are attracted to the brand because in a recession my clothes are easy and multi-functional but offer something different,”
said Sarne.

“The prices are attractive and I’ll try to keep them as low as possible.”

Wholesale prices for spring 10 range from £40 to £120 with a recommended mark-up of 2.7. The clothes are made in Romania and dyed in the UK.

Designers Sophia Malig, Steph Ana and Emma Cook have all had input into the label’s spring 10 range, which Sarne describes as a “feminine and pretty” collection.

“How the clothes fit and flatter a woman is my priority,” Sarne added. “The fit is of paramount importance. I’d say that is my forte.”

The collection uses a palette of buttercup yellow, iris, apricot and apple green on georgette and organza dresses and skirts, and blouses with pin-tuck details.

Sarne aims to grow the brand to 80 UK stockists. She said: “I have no [standalone store] retail ambitions whatsoever.”

For more information, call 020 8962 9601.

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