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Sales rise at revamped BHS

Sales and profit at BHS.com have shown strong growth in the six months to 28 April 2018.

The online reincarnation of the collapsed department store chain reported a 23% rise in sales for the six months period, fuelled in part by strong womenswear performance.

Gross profit also rose, up by 69%, which the retailer attributed to the completion of several projects including improving warehouse efficiency and altering the website’s product mix.

Women’s sleepwear sales were described as a “standout product”, as they rose 60% in the period. Lighting and home accessories also performed strongly.

BHS.com was founded in September 2016 following the collapse of the high street chain.

Commenting on the results, Kev Mallinder, managing director of BHS, said: ”Our start-up spirit has really helped us to continue to grow very quickly within a market that is undergoing a huge amount of change. Our size and flexibility mean we can adapt our products and service incredibly quickly and this keeps us in-touch with our customer’s evolving lifestyles.”

Mallinder also told The Times that BHS.com has increased visitors and improved conversion rates over the past six months.

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