Autograph, Marks & Spencer’s premium sub-brand, is on course to be a £500 million business within the next 18 months and is outperforming the rest of the business’s clothing brands, according to chief executive Stuart Rose.
Rose said that Autograph, which had sales of £275m across womenswear, menswear, kidswear and homewares last year, was showing a great deal of potential, as was the more trend-focused Limited Collection. He added that the market could expect to see more in the way of special edition and exclusive ranges from both brands in the next few months.
Growth at Per Una, which already has sales in excess of £500m, is now more in line with M&S’s core business in terms of growth. Rose said that a key factor with Per Una and M&S’s other own labels was to ensure they stayed differentiated.
He added: “All our brands should be competing for spend with the rest of the high street and not with each other.”
Rose admitted that current trading was challenging for M&S, and that the unseasonally warm weather and a lack of strong trends was not helping.