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Sales soar at Asos

Sales at etailer Asos soared by 104% for the six months to September 30, as it bids to become the UK’s biggest online fashion retailer.

Registered users grew to 1.83 million during the period, up from 1.43m the previous year. Active users - customers who shopped in the last six months - were up to 890,000 from 490,000 last year.

Chief executive Nick Robertson said: “I am pleased to report another strong performance for Asos.com. This strong performance reflects our strategy and the investments we have made, and continue to make, across the business to support our ambitions of becoming the UK’s market leader in online fashion.”

He added: “We remain positive about the long term prospects for Asos and the future of online shopping in general. We believe our business dynamics and customer base should be resilient to the wider economic issues and that online shopping will continue to gain market share. That said, we face tougher second half comparables, and still need to trade through the all important Christmas period before we can accurately assess our performance for the full year.”

Asos will provide a further trading update on November 17 with its interim results for the six months to September 30.

Readers' comments (1)

  • We are a teeny tiny niche retailer with one boutique sufferring from increased rents etc and a drop in footfall.....the coucil relocated 1000's of officeworkers from our area 10 months ago plus other offices have since closed + emptied out.
    We manufacture a small amount of own label to sell in our own store. It ticks over, is popular and we make, say 20 per style at a time.
    We started supplying asos 5 weeks ago.
    All the styles sent to them sold out within a week (one in 24hrs) which
    resulted in huge repeat orders...that our cashflow and small factory unit in UK couldn't fulfill....but we compromised and repeated what we could.

    Suddenly, I have the potential to sell my label to their 1.8 million users.
    We were trying to work out how long it would take for that amount of potential shoppers to physically walk past my store, then enter it and choose a style.....a zillion years I guess.

    I am preparing my 3rd range for their buyers to select from.....fingers crossed.....but the potential could have a huge impact on my business.
    They sell a lot of niche product, once the preserve of the indie boutiques......for a small label like ourselves it's like a dream for as long as it lasts.
    I understand that the Indie labels on asos do really well with those that are totally fed up with the clone content of the shopping centres...that are all 'Much of a Muchness' nowadays.

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