Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sales soar at Asos

Retail sales at Asos jumped 30% year on year to £790.4m for the four months to 31 December, following an “exceptional performance” in a “challenging” UK market. 

UK sales were up 23% on 2016 to £300m. In the US, sales increased by 24% to £102.4m.

Sales in Europe were up 42% to £235.2m, while the rest of the world was up 34% to £151.9m.

During the period, the number of active customers rose 19% on 2016, while the average basket value increased 3%. Order frequency increased by 8% and conversion was up 20 basis points.

Retail gross margin for the four months was up 80 basis points on last year, as expected.

The business said there was no change to its full-year guidance, but capital expenditure was now expected to be at the upper end of the £200m to £220m range.

Chief executive Nick Beighton said: “We achieved an exceptional performance in the UK, while momentum in international sales continued. We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs.

“Velocity in our technology programmes continued, with a record number of releases. Our customer proposition was further enhanced in the UK with the launch of Try Before You Buy and Asos Instant, our same-day delivery proposition.

“Following this strong start to the year, we remain confident in our full-year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”


Read why Drapers voted Beighton number 1 in our top 100 list for 2017 here. 


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.