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Sales soar at White Stuff

White Stuff has reported a 13.6% increase in total sales to £131.4m for the year to May 2, driven by online and international growth.

Like-for-like sales were up 5.3% for the year, while online sales increased by 36.5% and now account for 25% of total sales, up from 20.8% in 2014.

The lifestyle retailer said all channels performed well because of the “strength of core product, the multichannel strategy and a focus on full price trading”.

International sales soared 71.6% from a low base, driven by overseas online sales, the firm’s European wholesale business and four recent concession openings in Germany, taking the total to seven.

The business has appointed Peter Ridler as its new international director to further strengthen its global expansion. 

Ridler joins the company from Musgrave GB, which owns convenience chains Londis and Budgens, where he has been managing director since April 2014. His joining date has yet to be confirmed, but it is expected to be in mid-September.

White Stuff opened eight UK stores during the year, taking the total to 95. It has 39 concessions.

Chief executive Jeremy Seigal said: “We continue to develop a highly differentiated product and service for our customers and continue to invest in growing the business both in the UK and overseas.”

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