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Sales up 5.5% at House of Fraser

House of Fraser has reported a 5.5% increase in like-for-like sales for the 13 weeks to October 25, as online sales soared by 37.7%.

In house brands at the department store shoed a “strong performance” during the quarter with sales up 11.8%.

EBITDA increased to £10m from £9.2m last year. Store performance was also “positive” with big cities including Edinburgh, London and Glasgow performing the best.

House of Fraser said like-for-like sales in the opening weeks of the fourth quarter were up 7.2% on last year.

Chief executive John King said: “We are very pleased with our performance year to date, which has been driven by the continued success of our leading multichannel offering and the strength of our premium branded proposition. We remain confident of delivering further growth for the year and thereafter.

“We are also pleased with the progress being achieved with our new Chinese owners and growth opportunities this new relationship will bring in the UK and abroad.”

Readers' comments (3)

  • It's always about sales and never profit with House of Fraser. Will be interesting to see the next set of books as they've got their priorities the wrong way round.

    It's not what you take it's what you make.

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  • "It's always about sales and never profit with House of Fraser."

    Sounds like a bitter comment from one of their competitors, but they clearly missed the bit that says "EBITDA increased to £10m from £9.2m last year".

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  • EBITDA is a headline grabber and is not a principle that is accepted world wide. HOF always show a pre tax loss. Fact. You can get HOF accounts online and they aren't pretty reading, unless you have very low expectations.

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