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Sally Bailey exits East for Braintree

Former White Stuff chief executive Sally Bailey has left her role as board advisor for womenswear retailer East and is now supporting ethical fashion brand Braintree. 

Sally Bailey


Bailey joined East in December, months after its pre-pack administration last June. She undertook a strategic review of the business and advised the board on ways to improve brand performance.

Baily is now board advisor for Braintree and has been tasked with helping to grow the business.

She was chief executive of White Stuff for nine years until 2013. Bailey was also previously brand director for Miss Selfridge and merchandising director for Topshop.


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