Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Samantha Cameron to launch womenswear brand

Samantha Cameron will launch a new contemporary womenswear label called Cefinn for spring 17.

Cefinn

Cefinn

Cefinn

The 40-piece ready-to-wear collection is named after the initials of her children and has been designed with the busy, modern women in mind. It will be available through its own website, as well as at Net-a-Porter and Selfridges, and prices range from £100 to £300.

“I wanted to create an urban uniform for busy women who love fashion,” said Cameron, who is married to former former prime minister David Cameron. 

“I felt there was a gap in the market for a designer British brand at a contemporary price point offering a capsule wardrobe that takes you from day to evening.”

Cameron was previously creative director at luxury leather goods and stationery label Smythson.

Readers' comments (2)

  • If Mrs Cameron is looking for a UK manufacturer then I would suggest ourselves, Tower Garments (London) Ltd, surely it has to be "Made in England"

    David

    Unsuitable or offensive? Report this comment

  • And we might have the fabrics. Just visit www.fabricsb2b.com !

    Udo Doerge

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.