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Sanpower to debut Chinese brands at House of Fraser

House of Fraser owner Sanpower Group has unveiled a new supply chain initiative, designed to bring premium Chinese brands to the UK and Europe through the department store chain.

Sanpower launched a global supply chain management platform at its inaugural global supplier conference on 10 April in Nanjing, China.

It hopes premium Chinese brands will use the platform as a launchpad into the UK and Europeean markets. Currently, 80 brands across all of HoF’s product categories are scheduled to launch in the UK as part of the initiative but no date has been given at this time. 

Under the programme, a new Sanpower supply chain and branding management centre will undertake and manage HoF’s trade orders for its China-based suppliers- for both third party and own-brand products- to increase “the breadth and depth of in-house products and shorten product development cycle and delivery”.

It is not clear to what extent these changes will affect HoF’s current supply chain, although a spokesman said the new system is ”complementary to HoF’s existing supply chain operations and does not replace it”.

HoF UK global product sourcing director Simon Pickering said: “The traditional image associated with Made in China is changing. Increasing numbers of high-quality Chinese products are becoming popular with British and European consumers.

“Once these products enter House of Fraser’s sales channel, they will be able to access Europe and the greater global market, given quality and credit endorsement from House of Fraser.

“Furthermore, consolidating our global supply network through made-in-China products and Chinese brands will support House of Fraser in further boosting sales and competitiveness.”

Kong Jun, CEO of Sanpower’s new commerce industry group, added: “This is a great platform for premium Chinese products to reach the UK and further afield across Europe.

“Chinese manufacturing has transformed in recent years from extensive processing and production into a new era marked by independent designs, proprietary brands and innovation.”

 

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