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Sarah Burton appointed creative director of Alexander McQueen

Updated: The Gucci Group, owner of the Alexander McQueen label, has confirmed the appointment of Sarah Burton as creative director.

It followed reports this morning that Burton, who had been head of design womenswear at Alexander McQueen since 2000 and joined the label in 1996, was set to take up the role following the death of designer Lee Alexander McQueen in February.

“The creation of modern beautifully crafted clothes was at the heart of Lee’s vision. I intend to stay true to his legacy.”

Sarah Burton, creative director, Alexander McQueen

Burton, who graduated in 1997 from Central Saint Martins College of Art and Design, contributed to McQueen’s final autumn 10 collection which was presented during Paris Fashion Week in March. She will supervise the creative direction and development of all collections of the brand going forwards.

Burton said: “The creation of modern beautifully crafted clothes was at the heart of Lee’s vision. I intend to stay true to his legacy.”

Jonathan Akeroyd, president and chief executive of Alexander McQueen, said: “We are delighted that Sarah has agreed to take on the role of creative director. Having worked alongside Lee McQueen for more than 14 years, she has a deep understanding of his vision, which will allow the company to stay true to its core values.  Sarah is extremely talented and under her creative leadership we are ready to enter a new phase in the brands history.“

Following the death of Lee McQueen, Gucci Group owner French luxury goods giant PPR vowed to continue the label and the group reiterated its support today.

Robert Polet, president and chief executive of Gucci Group, added: “As a business we remain absolutely committed to the Alexander McQueen company which has proven to have strong customer loyalty and has shown to be a resilient brand in the aftermath of the tragic loss of its founder. Sarah has real talent, a close understanding of the brand, and the vision necessary to take it forward. We will be giving full support to Sarah and the team in the coming years.” 

 

 

 

 

 

 

  

 

Readers' comments (3)

  • They need to appoint someone to the role sooner rather than later to keep the label's momentum going. Maybe enough time has passed since his sad death that they can now think about appointing someone.

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  • No doubt Burton will be a good person to continue Lee’s legacy and has worked on the collections, but will she – and could anyone – replicate what Lee did? I am not sure they can.

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  • This is the best and only appointment that the Gucci Group could have made. Sarah has worked for years under Lee and knows the brand and its roots inside out. She was always at the heart of all of his collections,

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