Bespoke suiting has seen a revival this year with sales for custom-made suits rising by 10% year on year.
According to the Times, the Savile Row Bespoke Association, whose members make up 80% of the products made on the London street, said sales are nearly 20%higher than two years ago, with an increase in demand particularly from younger customers.
Mark Henderson, chairman of the association and deputy chairman of tailor Gieves & Hawkes, said: “All the houses are up on last year. We are selling to our traditional customers but also to new customers. I think Savile Row has become trendy – we are seeing suits appearing in GQ and Vanity Fair where we never would have before.”
Suitmaker Henry Poole reported an 11% rise in sales in September compared with the same month last year due to demand from Japan and visitors from Switzerland taking advantage of the exchange rates.
Henry Poole director Simon Cundey said its customers are getting younger. “People have become more quality-aware. They are more concerned about the origin of make of a garment, where it has been manufactured. They would rather buy one or two suits that will last five to ten years than a designer label that doesn’t fit as well and will be replaced after two.”
The street has also been increasing its staff numbers an average of 20% over the past two years and there are currently 30 apprentices working on Savile Row.
Tailors on the famous London street have also seen a rise in popularity for American ‘trunk shows’ where products are taken to America and fittings held in hotels four times a year.