Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Savvy bargain hunters shunned high streets in December

Consumers prepared to shop around for the best bargains and freak weather resulted in the worst Christmas trading on the high street since 2008, according to new report from accountancy firm BDO.

The BDO high street sales tracker, which monitors in-store sales from mid-market retailers including French Connection, White Stuff, Oasis, Karen Millen, Coast, Hobbs and TM Lewin, found that December year-on-year sales fell by 5.3% across the sector as a whole.

Third quarter fashion sales performed worse than the overall retail sector, falling by 5.4% on a like-for-like basis.

Sophie Michael, head of retail and wholesale at BDO, said: “Many retailers had held out for a last minute sales Christmas rush that never arrived.”

“People have been much savvier about bargain hunting this year. After Black Friday, many shoppers seem to have sat tight and waited for the sales to start on 25 December.

”Early indications are that activity in January strengthened, so retailers will be hoping they can claw back some ground in the traditional January sales period, but it’s clear the overall picture is one of reduced spending.”




Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.