Luke Taylor, founder of Yorkshire-based independent Savy Menswear, has launched a wholesale agency.
Focusing on premium menswear, New Movement Threads has so far signed Australian label JVP Melbourne on a 12-month distribution deal across the UK and Europe.
The brand has been worn by a number of high-profile rap artists including The Game and Soulja Boy, as well as Dutch DJ Tiësto, which Taylor said had given it “amazing exposure”.
Wholesale prices range from £40 for a polyester tank top to £84 for a hoody, with a mark-up of 2.5. The autumn 14 range will be available from August. New Movement Threads is now targeting retailers including Selfridges, John Anthony and Harvey Nichols.
The brand also has three stockists in the US, one in the Netherlands and one in Thailand.
The agency is seeking other emerging premium menswear brands, with Taylor noting the middle market had become “saturated in the UK”.
He added that diversification is essential for small retailers: “The stores that have made it through the recession have got other things going on. An entrepreneurial mindset is needed to survive.”