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Saying hello is music to my customers’ ears

I have to admit it: I am a Take That fan, first and second time around.

I went to Wembley to the most fantastic concert and I am quite happy singing along to the band’s songs on the radio. And when I started singing “glad you took the time to say hello” from the track Hello, it got me thinking. I do like it when people say hello; it only takes seconds to say and, in a world full of rushing, those few seconds to say just one word can mean such a lot.

We all lead busy lives and, particularly at this time of year, days fly past: buying is full on, stock is coming into the shop and promotions and events kick off the season. That’s not to mention juggling school holidays, making sure the children still recognise you and spending time as a family.

Buying seasons have gone by when I have seen the same agents and yet haven’t really taken the time to say hello. Having sung along to Take That, I decided to make a conscious effort to say hello, pass the time of day and spend just an extra few minutes being personable rather than focusing purely on business.

I’ve found out that people do have a life outside of fashion, that some committed souls commute from Devon to London on a daily basis just so they can enjoy an hour by the beach after a day’s work. I’ve taken more time to say hello to customers rather than rushing through the shop like a whirlwind. I’ve even made more of an effort to talk to my staff who I think I know very well, but an extra few minutes in conversation always turns up interesting little facts about life outside the Anne Furbank bubble.

I’m glad I’ve taken the time to say hello. It’s made me feel good and I hope it has made a few other people smile as well.

  • Becky Furbank is managing director of womenswear indie Anne Furbank in Cambridgeshire and Suffolk

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