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Scoop day two - split venues creates mixed bag for exhibitors

The second day at premium womenswear trade show Scoop saw another scorcher in terms of the weather - but the split venues created a very different feeling at the two locations.

For many brands at the Phillips Gallery in Victoria, the new second location for the trade-show this season, hopes were high for buyers visiting after a relatively slow start on Sunday.

A representative from Irish brand Fran & Jane put the low turn-out down to the new location, adding that buyers may have visited the show’s usual location at the Saatchi Gallery in Chelsea first.

Yet by Monday the atmosphere in the Phillips gallery was again very quiet, with some stands left empty after holders appeared to have gone for a mid-morning break due to the lack of visitors.

Rumours that the complimentary taxi service between the show’s two locations was not running as well as expected supported the notion that buyers were not getting between them.

Some optimism remained, with John Vullo of JV Fashion Consultancy telling Drapers that a sunny Sunday meant everyone was just “enjoying their day off’”. He expected it to pick up, particularly with buyers from multiples.

Not everyone was so pragmatic, however.

The UK team from jeans brand Denham told Drapers that they were only busy because they had taken action to make appointments ahead of the show. “Thank God we did, or we’d have nothing to do while we were here,” one team member said.

Scoop’s usual location at the Saatchi Gallery, however, was a completely different story. Stands were bustling with buyers, and brands were pleased with the strong turn-out on both days.

Tim Taubman, European director of US brand Charlie Jade, said he was thrilled with the number of orders that had been placed across both days and that buyers were definitely coming with trade in mind.

These sentiments were echoed by Danish label Baum und Pferdgarten, showing for the first time, with representatives saying they were pleased with the number of new accounts they had been able to pick up.

Julia Dobson, co-founder of accessories label Village England, said plenty of buyers from both indies and multiples, including Fenwick, had visited the stand on Monday morning.

One such buyer, Deryane Tadd from St Albans womenswear boutique The Dressing Room, said she liked the Saatchi venue and had caught up with plenty of brands - but would not be making a detour to the Phillips Gallery.

Scoop continues to run at both the Saatchi Gallery in Chelsea and the Phillips Gallery in Victoria throughout today.

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