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Scoop enjoys busy first day

Brands enjoyed a busy first day at premium womenswear trade show Scoop yesterday [January 19], with labels praising it for a strong turnout from buyers on the first day.

It was Danish brand Sand Copenhagen’s first time at Scoop and womenswear sales manager Tina Zahill was impressed with the show on the first day. “It’s a really good atmosphere, it reminds me of Tranoi in Paris.”

She added: “I like the layout of the show. It’s really nice that everyone has the same hangers and rails. It must help buyers when they are looking, as it’s easier to see the product.”

Ali Mapletoft, designer from scarf brand Age of Reason, said by midday she had already taken several orders from UK buyers.

“We’ve just had a big order for loads of scarves,” she said. “This is the first time we’ve shown here and I’m enjoying it so far. It’s such a beautifully curated space and it really allows the product to sing because it’s so light in here.”

Rachel Antonio, founder of her eponymous label, said although the Phillips Gallery had been a bit quiet on Sunday morning she expected it to pick up later in the day. “Monday is normally really great,” she said. “As there are so many good brands here I am sure there will be lots of buyers who will just float by.”

Exhibiting at Scoop’s Saachi Gallery location Eileen Fisher reported a strong start to the show. Global sales Danielle Barbiero said there had been a solid international presence with buyers from Italy, France and South Korea.

Buyers were also pleased with the autumn 14 edition of the show. One buyer said: “I don’t have to go to Who’s Next in Paris anymore because Scoop fills that gap. We’ve been coming since the first season and we’ve never seen the Saachi gallery so busy.”

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