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Scoop teams up with Alexa Chung

London trade show Scoop is partnering with online fashion platform Villoid, co-founded by Alexa Chung, to offer emerging designers an exhibition space at this season’s show.

New brands that feature on Villoid, such as Milk Tooth LDN, Lovers & Drifters and knitwear label Hades, will be given space at Scoop London, which runs on 28 to 30 January at the Saatchi Gallery in Chelsea.

Scoop said the initiative is the “beginning of a long-term joint ambition to support young designers”.

Villoid lets shoppers access 4,000 established and emerging brands, as well as allowing them to create “style boards” featuring their favourite products.

Chung said: “I love the thought that there’s a whole generation of talented kids out there, at universities and art schools. We don’t know who they are yet, but there’s the next Donatella or Coco sitting at a sewing machine right now with bleeding fingertips. Villoid can give them the platform to reach their potential.”

Karen Radley, founder of Scoop added: “Offering a platform for young brands is part of our DNA, and our partnership with Villoid will give the designers exposure to a new audience, including an important network of buyers and retailers that can make a real difference to a relatively young business.”

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