Womenswear exhibition Scoop will host two shows each season at the Saatchi Gallery to allow for pre-collections and to coincide with London Fashion Week.
It will take effect from the spring 16 season. The first show, Scoop International, will be held on August 2-4 as already arranged. It will have a similar profile to the existing show by featuring primarily international contemporary collections.
The season’s second show, Scoop London, will feature international designer collections, first and second lines and collections from emerging British designers. It will run during London Fashion Week on September 20-22.
Scoop founder and managing director Karen Radley said: “Ever since the launch of Scoop there have been designers, labels and shoe collections we’ve wanted to bring to London who couldn’t take part because we were too early for them. A lot of American and Italian designers, for example, just don’t have their collections ready for the end of July or beginning of August.
“At the same time some of our higher-end collections, and young British designers, had talked to us about moving the show later to run during London Fashion Week.
“These conversations have been going on for seasons, but with so many labels now wanting to be part of Scoop we started to feel that two shows could be the perfect solution.”
Scoop London will be designed to appeal to LFW visitors, according to Radley. It will also appeal to existing Scoop International buyers.
This season’s Scoop takes place at the Saatchi Gallery on King’s Road in Chelsea from February 1-3. For the previous three seasons it had been held across two venues, the other being the Phillips gallery in Victoria.