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Scotch & Soda to expand Amsterdams Blauw presence

Scotch & Soda is to roll out a new shop-in-shop programme for its denim label Amsterdams Blauw in the UK, the Netherlands, Germany, Italy and France.

Amsterdams Blauw

Amsterdams Blauw

Amsterdams Blauw


The shop-in-shops will house seasonal denim collections, as well as branded display space for Never Out of Stock fits and washes. They feature natural oak wood, powder-coated steel and glass shelving.

Scotch & Soda also opened a third store for Amsterdams Blauw in Den Bosch, Amsterdam, on 1 December. The 1,313 sq ft store features collections for men, women and kids, and has a coffee bar.

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