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Scottish footfall slows as Commonwealth Games come to an end

Shoppers continued to flock to Scottish high streets last week, but the slowing growth in footfall suggests the Commonwealth Games effect will be quick to wear off.

In the week following the games, which finished on August 3, high street footfall in Scotland fell 4.1% week-on-week, although it was still up 2.5% on the same period in 2013, according to data shared exclusively with Drapers by Springboard.

High street footfall was particularly strong in the West Midlands last week, up 9.9% year-on-year and 9% compared to the previous week.

The two regions bucked the national trend, which saw high street footfall across the UK fall by 1.1% year-on-year and 0.2% on the previous week.

Retail parks across the UK saw footfall rise by 4% year-on-year, down 2.2% on the week before. Shopping centres were down 0.4% year-on-year and 2.4% week-on-week.

Overall, UK footfall was up 0.2% year-on-year and only slightly down on the previous week, falling by 1%.

Springboard’s marketing and insights director, Diane Wehrle, said: “There was a polarisation in footfall over the week with shoppers in the south and west of the country heading to retail parks and shopping centres. Scotland continued with the increase [in footfall] as a result of the Commonwealth Games, but the West Midlands exceeded footfall across the country with a year-on-year footfall of +8.2%.”

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