High street stores in Scotland suffered a 2.4% drop in sales in October compared with last year, according to figures from the Scottish Retail Consortium (SRC).
High street Glasgow, Scotland
Like-for-likes fell 2.8% during the month when compared with 2014, despite a 0.9% rise across the UK, reported the SRC/KPMG Scottish Retails Sales Monitor.
David McCorquodale, head of retail at KPMG, said the figures “serve as a sobering reminder of the frailty of the economic recovery”.
“There is no doubt the declines in Scottish retail sales in October, when measured against a relatively weak month last year, are disappointing for retailers when set against mainly dry weather and temperatures only marginally warmer than average,” he said.
McCorquodale said the weather “wasn’t cold enough” for sales of coats or boots to do well, adding that with shoppers “perhaps waiting for heavy promotions, retailers were left pushing themed products for Halloween”.
“The next few weeks are vital for retailers and, with the tactics around Black Friday and the run-up to Christmas beginning to unfold, it will be interesting to see how much margin needs to be given up to drive sales volumes.”