The owner of Liverpool menswear independent Script, Paul Dougherty, is to launch a new fashion fascia called Saints & Sinners.
A deal has been inked to open the first Saints & Sinners store, which is a men’s young fashion-led concept, in shopping centre Liverpool One later this month.
Dougherty founded Script in 2000 and the Lime Street store sells classic designer menswear brands including D&G and Hugo Boss.
The Saints & Sinners store will be divided into two branded sections. The Saints side of the store will sell classic designer brands such as Hugo Boss and knitwear label John Smedley, while the Sinners side will sell edgier brands such as Affliction and US label Ed Hardy.
Dougherty will be managing director of Saints & Sinners, which will trade from a three-floor, 4,500sq ft store featuring a boutique hotel-inspired shopfit by design consultancy Rawfish.
Dougherty said he was looking forward to building up his existing retail business portfolio.
“I want to be the premier menswear shop at least in the north of England. I want to offer what other retailers don’t. I want to roll on from Script and take it to the next level, diversify and get different brands,” he added.
Saints & Sinners will host champagne evenings and weekly DJ nights, as well as selling tickets for local events and music festivals. Dougherty is also considering hiring an in-store tattoo artist.
He said: “It is brilliant to launch something like this. It’s such a different concept, I am really looking forward to it. Everyone is all doom and gloom about business at the moment, but we’re going from strength to strength by just getting off our backsides to make something happen.”
Dougherty began working in the retail industry 21 years ago as a temporary worker for a Liverpool indie.