Australian swimwear brand Seafolly is launching online in China later this summer through Tmall.
Seafolly says China is the fastest-growing swimwear and beach casualwear market in Asia – its average annual market growth was 9.6% from 2013 to 2017.
Global CEO of Seafolly Paul Kotrba said: “China is critically important for us as we accelerate the expansion of Seafolly outside our home market where we continue to strengthen our leadership position. In the past 12 months alone, 1.4 million Chinese tourists visited Australia, many of whom have come into contact with Seafolly and our unique Australian beach lifestyle.
“The swimwear industry today is very dynamic and growing at a rapid clip globally, especially so in China where it is forecast to grow close to 10% each year through 2022, thus opening up an opportunity for Seafolly to be the first premium fashion swimwear brand in the market.”