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Searchable pop-up store launches in Covent Garden

WhereWolf, a digital shopping app that makes in-store inventories searchable, is opening a pop-up store in London’s Covent Garden on 3 August.

The app can detect the location of consumers and allow them to check sizes and store availability in real time in high street shops.

It also has a price-drop feature, which allows shoppers to be notified if the price of products they have selected is reduced in store.

The two-floor, 1,700 sq ft store at 6 Slingsby Place, St Martin’s Courtyard, will offer ranges from designers such as Emin & Paul, Rachel Entwistle, Blake Mill and Eudia. Collections will be digitally updated every hour.

The pop-up will also host fashion masterclasses and workshops until it closes on 15 August.

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