WhereWolf, a digital shopping app that makes in-store inventories searchable, is opening a pop-up store in London’s Covent Garden on 3 August.
The app can detect the location of consumers and allow them to check sizes and store availability in real time in high street shops.
It also has a price-drop feature, which allows shoppers to be notified if the price of products they have selected is reduced in store.
The two-floor, 1,700 sq ft store at 6 Slingsby Place, St Martin’s Courtyard, will offer ranges from designers such as Emin & Paul, Rachel Entwistle, Blake Mill and Eudia. Collections will be digitally updated every hour.
The pop-up will also host fashion masterclasses and workshops until it closes on 15 August.