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Seasalt cashes in on strong UK tourism

Ethical lifestyle brand and retailer Seasalt saw its turnover rise by 28% to £10m in 2010 and cited people not holidaying abroad as a key reason for the success.

For the 2010 calendar year, retail sales from Seasalt’s 11 stores rose 15.4% and wholesale sales at its 250 UK and Europe accounts were up 60.4%. Online sales almost doubled with a growth of 98%.

Seasalt owner Neil Chadwick said the last year had been “spectacular” but added that profits were flat at about £850,000.

He said: “All of our own shops and many of our wholesale customers are in holiday destinations, and clearly this has helped us.” He added that the state of the UK economy could mean another popular year for UK tourism.

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