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Seasalt cashes in on wholesale

Ethical clothing brand Seasalt plans to double its wholesale business within the next three years following a 300% rise in wholesale sales in 2009.

The womenswear, menswear and kidswear label, which specialises in Soil Association-certified organic cotton, supplies 260 stores in the UK and Republic of Ireland and a further 50 in mainland Europe.

Seasalt has doubled its stockist numbers in the past 18 months, but director Lee Chadwick said the recent surge in wholesale sales had been driven by the company’s established accounts upping their orders following strong sell-through of the brand season on season.

“Wholesale is definitely our focus for 2010,” said Chadwick. “It currently constitutes 25% of turnover but we think ultimately we can make it 50%.”

Seasalt also operates 11 UK standalone stores, which as well as Seasalt clothing also sell footwear from brands including White Stuff and FitFlop.

The company’s retail business, which also includes a transactional website, saw like-for-like growth of 40% in the 13 weeks to January 9. Chadwick said the company would open a further five stores within the next five years.

Seasalt, which will show at trade shows Pure London and Moda this month, has expanded its wholesale product offer for autumn 10 to include outerwear, which it has trialled in its own stores for two seasons. For spring 11, the label will also introduce a footwear collection.

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