Cornish lifestyle brand Seasalt will be opening a 2,500 sq ft store in Lincoln on 23 March, Drapers can reveal.
The new shop will be located at Unit 31, Exchange Square in one of the newly-refurbished units in the Cornhill Quarter development.
It comes after the women’s clothing, footwear and accessories brand received a £16m cash injection last year to invest in the expansion of its store estate, create an additional 700 jobs and improve customer experience.
The Falmouth-based company opened a store in Peascod Street, Windsor on 16 February.
The new opening will bring its store portfolio to 61.
Seasalt co-founder and chairman, Neil Chadwick, said: “We’re really happy to be able to bring Seasalt to a city as full of character and history as Lincoln. It’s a brilliant location with many similarities to our Cornish towns, including the breathtaking scenery and happy, relaxed atmosphere. We’re looking forward to welcoming everyone to our new shop.”
At Seasalt brick-and-mortar stores rose by 31% in the five weeks to 5 January, with 9% like-for-like growth, just marginally behind online which was up by 39%.
Seasalt was founded in 1981 by Don Chadwick and his son David.
Its website currently ships to 138 countries. Germany, Ireland, the US and Australia are Seasalt’s key overseas territories at present.
It supplies around 400 stockists in the UK and Europe.