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Seasalt sales rise as shoppers embrace 'Cornwall factor'

Cornish lifestyle brand Seasalt’s sales grew 20% to £41m in the year to 28 January, driven by “continuing significant investment” across retail, digital and wholesale.

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Like-for-like store sales rose by 5% during the period.

Seasalt had 41 stores in the UK by the end of its financial year, and has since opened five. It plans to open one more, in Northallerton, North Yorkshire, by Christmas.

Online sales represent 40% of the retail mix.

Paul Hayes, CEO of Seasalt, said: “As a business we have always taken a long-term view of investment in order support sustainable growth. 2016 included a significant milestone in the full deployment and roll out of our ERP system.

“We also created a number of new roles this year, maintaining our status of one of the largest private sector employers in Cornwall; an achievement we’re particularly proud of.”

The brand has been developing its exclusive prints for use in homeware, and began selling fabric by the metre through its online store earlier this year. Its print design is led by co-founder Sophie Chadwick.

Neil Chadwick, co-founder and chairman, said: “The quality of our product and design continues to resonate with our customers, as does our love for our Cornish heritage. What’s great to see now is that our investment in infrastructure and people signals a success well beyond the Cornwall factor.

“This solid foundation and healthy mix of online and in-store sales has enabled us to look at the many different ways we can extend the potential of the brand, through the beautiful design and prints created by Sophie and the team.”

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