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Seasalt sales swell 20% with new stores

Seasalt has increased sales by 20% to £41m for the year ended 31 January, marking the sixth consecutive year of more than 20% year-on-year sales growth for the Cornish lifestyle brand and retailer.

The company opened 10 new stores during the period, bringing its total portfolio to 40.

Like-for-like sales increased by 6% on the previous 12 months, and the firm also said online and wholesale sales both grew during the year. It did not disclose profit figures.

Seasalt now employs 724 people, 300 of whom are based in Cornwall, up from 482 in 2016.

“With sales continuing to rise at a healthy pace, we’ve been able to invest in the infrastructure we need for the next stage of Seasalt’s growth,” said co-founder Neil Chadwick. “Our Cornish heritage is being recognised the world over with our products sold to over 125 countries through the year.”

The firm has raised more than £50,000 to date for national coastal charity Fishermen’s Mission. Its latest charity jute bag campaign includes designs by Alison Steadman, Helen Glover, Jo Whiley, Nathan Outlaw and Sarah Bailey.

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