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Second departure at Anthropologie

Anthropologie has made its European head of buying Olivia Richardson redundant in a second shock departure at the European division of the US lifestyle chain.

A spokeswoman for Anthropolgie, which made managing director for Europe James Bidwell redundant last month, said: “Olivia Richardson’s departure is part of the global restructure announced last month to better leverage internal resources in order to be closer to the customer, achieve greater efficiencies and to prepare for international expansion.”

Richardson was formerly head of fashion at Liberty and joined Anthropologie last year. As part of her remit she was charged with sourcing about 30% of the clothing and homeware sold in Anthropologie’s two London stores from local designers.

A spokeswoman from Anthropologie, which is owned by US chain Urban Outfitters, said it would stick with the strategy. She added that womenswear buyer Sarah Burton, part of an eight-strong UK buying team, was responsible for “identifying the talent in the UK [design] market” .

Richardson had been brought into the business by ex-Selfridges marketing director Bidwell, who was charged with managing the chain’s roll-out in the UK and Europe.

In October, Anthropologie opened a flagship store on London’s Regent Street and earlier this year it launched a second shop on the King’s Road in Chelsea.

After Bidwell’s departure, the retailer said it was still considering opening in “multiple locations” in the UK and Europe.

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