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Secret Drawer opens in Metquarter

Lingerie independent Secret Drawer will open its second store in Liverpool’s Metquarter next month.

The 1,000sq ft store will sit alongside retailers including DKNY Jeans, Hugo Boss and Flannels at the shopping centre.

Secret Drawer opened its first store two years ago on College Road, also in Liverpool. Owner Leona Nicholas said there is a lack of independent lingerie retailers in the north of England. She has already set her sights on a location for her third store.

“The south of England is already catered for but there is a distinct lack of lingerie indies [in the north] doing what we do, which is to offer pretty and sexy lingerie at different price points,” she said. “I’m looking at Manchester for the next store.”

Nicholas added that the Secret Drawer store on College Road is trading well and attributed the strong performance to its customer service. “I think there is a real lack of good personal service in retail at the moment, especially in multiple retailers.”

Secret Drawer’s brands include Ted Baker, Valery, Huit, Aubade and Lepel, with Myla being introduced for autumn.

“I think lingerie retailers should offer an intimate environment for their customers and I like to provide the whole package,” said Nicholas.

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