Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Seek and Bright set the Berlin buzz

Adjacent contemporary trade shows Seek and Bright got off to a lively start in Berlin today (july 8), confirming Bread & Butter’s mantle has been passed to its newer rivals.

Buyers from, Urban Outfitters, JD Sports and TK Maxx were among those spotted in the busy aisles, although independents were thin on the ground.

Seek, which is owned by Berlin show Premium, is host to a range of UK brands including Fred Perry, Penfield, Boy London, Orlebar Brown and Native Youth, while the more hardcore skater-focused Bright includes Dr Martens and Mi Pac.

Richard Walshe, head of international sales at Fred Perry, said: “Between the two shows you’ve got the European streetwear scene pretty much covered. But the poor turnout of smaller buyers suggests they are not sure of what Berlin offers without Bread & Butter.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.