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Seek and Premium shine on day two in Berlin

Momentum continued to build on the second day of the Berlin trade shows, as buyers headed to Seek and Premium.

Contemporary show Seek was steady from the get-go on day two as buyers (and team Drapers) formed an orderly queue to get into the venue when it opened.

Although few UK buyers were in attendance, the show had a positive vibe and many exhibitors said it was busier than the first day (Tuesday). The simple layout made it easy for visitors to whizz around stands while bopping along to music from George Michael.

After an interesting lunch of eggs Benedict in a bap, the Drapers team made its way to Premium, where a similarly upbeat atmosphere prevailed.

Womenswear brands in the popular hall seven said the aisles were busy from early morning and there had been a good flow of buyers all day.

However, the picture painted at skate show Bright and women’s and accessories show Show & Order was very different.

Some brands at Bright complained that footfall in neighbouring Seek was much better and buyers had yet to filter down to the Bright hall.

When Drapers visited Show & Order, the aisles were empty and exhibitors confirmed that footfall had been very low on both Tuesday and Wednesday but were hopeful it would improve on the final day.

For more news on the Berlin shows stay tuned to

Mood of the show

Daryl Jarvis, business development manager at Fred Perry, showing at Seek

“There are very few UK buyers here this season. I think a lot of people are just doing Pitti and Paris now as it’s easier and no one writes orders at the shows anymore. On prices, we have put them up slightly for autumn – it’s the first time in seven years that we’ve had to do it.”

Rita Sidhu, sales manager at Lazy Oaf, showing at Seek

“We have been crazy-busy. We saw a lot of existing customers from Germany, Italy and Switzerland and we have met a lot of new prospects.”

Hanna Olsen, Denmark sales agent at Bitte Kai Rand, showing at Premium

“We’ve moved to a new location in the hall this season and it has been much better: there’s a lot more footfall. The show has been good for us. We have seen a lot of new and existing customers from Germany, Ireland, Holland and Denmark.”

Ash Kumar, founder, Native Youth, showing at Seek

“It’s been good – people definitely seem more upbeat. 2016 had a slow start, but many finished the year well so are going into 2017 with a more positive outlook. The first day was really busy and we’ve seen buyers from Germany, Italy and Japan. The show environment has definitely changed – people are much more serious and go to the shows with a clear intention of what they want and they do business.”

Jack Chana, managing director, Liquor N Poker, showing at Bright

“We’ve come to Bright to check out the show two or three times but we’re exhibiting for the first time this season. We came with the intention of widening our wholesale base. It’s been all right for us, but it’s been fairly quiet. There have been mostly international buyers and we’ve seen a large group from Greece.”

Claudia Alexander, sales manager, Ad Milano, showing at Show & Order 

”It’s been fairly quiet across both days. The amount of footfall depends on when there’s a shuttle coming from the other shows like Premium. There’s a lot of shows on at the same time and I think that many people don’t have time to go to all of the shows, and just choose one or two.”


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