Young fashion retailer Select saw like-for-like sales in July increase by 39%.
Select, which has an average selling price of £7.35, said growth was growth was driven by “strong sales” of dresses, shorts, jersey and crop tops.
Cafer Mahiroglu, chief executive of Select said: “As evidence suggests, in difficult times there is sustained, even growing demand for a viable alternative on the high street for trend-driven, affordable fashion product.”
He added: “We’re attacking the competition with a combination of the right product at the right price and a hands-on, ambitious approach from the top-down.”
The figures compare to a 2.2% increase in the British Retail Consortium’s figures for July.
The retailer said online sales for the year to date were up 110% compared with 2012, driven in part by international orders from mainland Europe and the US.
Earlier this year the retailer announced expansion plans to open 40 new stores a year over the next five years.