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Selfridges and Bloomingdales turn to gaming for Christmas

Selfridges and Bloomingdales have launched Christmas-themed games to build their brand awareness and loyalty amongst shoppers.

Selfridges has released a retro-inspired online game called ‘Elfridge and the Enchanted Forest’ which has five levels representing its five stores – London, Birmingham, Manchester Trafford, Manchester Exchange Square and the transactional website.

The players have to save Christmas after a golden goose steals all the presents, and Selfridges uses the game as a marketing tool to inform them about the locations of their different stores and the offers available.

A spokeswoman for the retailer explained: “For us this is about giving something back to our customers, amazing them and entertaining them in the same way they would be by some of our in store entertainers, for example singers and Father Christmas.”

US department store Bloomingdales is enticing passing shoppers to stop and take notice of its New York store at 59th Street and Lexington Avenue by launching interactive games shown in the shop window.

The display, devised by The Science Project, directs shoppers to the site and a feature called Ready Set Bow. It provides a three-digit code to enable them to start playing three different games on their phones: Memo-a-Bow, a card turning memory game; Whack-a-Bow, styled on Space Invaders; and Peek-a-Bow, where players have to keep their eye on the bow under the boxes as they move.


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