Harvey Nichols and Selfridges have revealed a number of spring 14 brand exclusives as the department stores continue to differentiate themselves in a bid to drive footfall and sales.
Harvey Nichols has introduced a host of brands for next season across womenswear, menswear and footwear. In womenswear it will launch US denim brand 6397 and knitwear label Michaela Buerger exclusively in its Knightsbridge store.
In footwear exclusives, Harvey Nichols, which launched a new footwear floor at its London flagship in the summer, is introducing a collaboration between London Fashion Week designer Mary Katrantzou and Italian women’s footwear label Gianvito Rossi, plus ranges from Italian label MSGM,
Isa Tapia and Thakoon Addition, and will also become the only non-London UK stockist for Manolo Blahnik at its Edinburgh store.
Jasmin Sanya, women’s footwear buyer at Harvey Nichols, said Thakoon’s footwear range adds “instant cool to every outfit”.
Sanya added that Katrantzou’s capsule collection “features vibrant, rinted booties and stylish single-sole pumps created in collaboration with Gianvito Rossi”.
Harvey Nichols has also brought in menswear from British label B-side by Walé, US sports brand Mitchell & Ness and raincoat specialist Norwegian Rain for spring 14.
Selfridges is also focusing on bringing freshness to its clothing offer with a range of exclusive brands. Los Angeles-based Thomas Wylde, New York leather accessories label Zana Bayne and French designer Christophe Lemaire will all join the womenswear line-up for spring 14.
Nicola Ko, senior luxury analyst at luxury consultancy Ledbury Research, said it was imperative for department stores to continually introduce new brands.
“Many department stores don’t offer their own brands and essentially if they don’t have anything exclusive, if they don’t get fresh stock, you’re pretty much the same as everyone else,” she said.
“Differentiating your stock is the key to making sales.”
Department stores including John Lewis and House of Fraser have invested heavily in their own brands in recent years in a bid to preserve margins.