Selfridges has appointed David Chipperfield Architects to redesign the accessories department and Duke Street entrance of its flagship Oxford Street store in London.
As Drapers reported last week, Selfridges is investing £300m into the project and claims the refurbished accessories department, which is set to open in 2016, will be the world’s largest at 50,000 sq ft.
It will include luxury items such as sunglasses and small leather goods, and will offer handbags by brands such as Charlotte Olympia, Sophie Hulme, 3.1 Phillip Lim, Hermès, Chanel and Céline, as well as high street names.
The whole project is expected to take up to five years.
David Chipperfield Architects designed the Hepworth Wakefield and Turner Contemporary art galleries in Yorkshire and Kent respectively.
Most recently, they completed a nine-storey office building in central London, which acts as a gateway to the redevelopment of Kings Cross.
Anne Pitcher, managing director of Selfridges, said: “We are delighted to be working with David Chipperfield on the transformation of the eastern side of our Oxford Street store.
“This is the next chapter of our journey to realise the full architectural and retail potential of Selfridges, with the aim to continue to surprise, amaze and amuse our customers for decades to come.”