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Selfridges ditches larger sizes

Selfridges has been accused of alienating larger sized customers after it dropped the plus-size Marina Rinaldi brand, which runs from a size 14-26, which means it now only carries collections up to a size 18.

A report in The Daily Mail newspaper alleged that the department store was neglecting larger women seeking fashion clothing.

Anita Barr, director of womenswear at Selfridges, said that the decision to drop the collection was a direct reflection of the “constant updating” that the retailer undertakes to ensure that it has the right mix for its customers.

“At present customers can find sizes up to a UK 18 in store,” she said.

The move to cap dress sizes at 18 puts Selfridges in the same camp as a number of young fashion high street retailers including Kookai, Jane Norman, French Connection and Topshop.

 

Readers' comments (4)

  • Marsha Coupe

    Selfridge was never much of a player in plus size fashion. They won't be missed --- but they are foolish. They should take a page from Macy's in America, expanding plus size fashion to expand their earnings.

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  • What a very strange step to take when this is a seriously underfed niche market. From the other side - a designer who makes for all sizes - the stores have always seemed reluctant to embrace the larger sizes and their business is poor because there is not enough out there to make the shopping experience exciting enough for the ladies who are above size 14 to buy. It is a catch 22 situation - so shoppers find interesting things on-line and abandon the boring stuff that is available on the high street. This is a great shame, but they have created the situation themselves - where Selfridges have made a serious mistake is to say that there is a top size - they should include all sorts of styles and sizes throughout the store making it possible for friends of differing sizes and shapes to shop together. Their staff should learn the intriciacies of finding suitable matches for different body shapes - instead they (the stores) treat us as if we are built in molds - we come in all sorts of glorious shapes and sizes - it is the understanding of shape that is important as well as the psychology of how we perceive ourselves to be rather than trying to fit ourselves into something that we are told that we should be. No amount of dieting will reduce a large bust - or broad hips. The trick is to design/buy/sell shapes that flatter the worrying parts (the worry of the wearer that is) and enhance the best bits - AND colour - colour lifts the spirits - we should not always have black, grey, biege, navy and red as choices of colour.

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  • Marsha Coupe

    Well said, Patricia. You're absolutely right. Every retailer should be offering fashion from extra small to extra, extra large in the store --- not just online (where I mostly shop in the UK)

    By the way, your coats, jackets, skirts, tops, dresses, and kimonos are absolutely stunning.

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  • What's up with Drapers deleting comments??? I've had two of my comments deleted from other pages that weren't offensive or unsuitable. Either you're providing a comments feature for people to make comments or you're not in which case don't bother having the comments feature at all. But don't be deleting comments that don't suck up to your advertisers or your biased agenda. Sickening.

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