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Selfridges launches Bright New Things

Selfridges has teamed up with the Centre for Sustainable Fashion on a project to promote and support sustainable designers.

The scheme, Bright New Things, launches tomorrow (January 7) and features designers who use recycling, promote ethical work practices, or use new production processes that help reduce waste.

The nine designers will be mentored by both Selfridges and the Centre for Sustainable Fashion and will be showcased in the department store’s Oxford Street windows.

One designer will be awarded a bursary of £30,000 to support their work.

Linda Hewson, Selfridges’ creative director said: “The project gives us so much insight into the future of fashion. Bright New Things will share a powerful message of positivity and invention in retail, proving that the best fashion sustains.”

In the past, Selfridges has mentored Simone Rocha, Astrid Andersen, Sadie Williams and Christopher Shannon through the platform, known at the time as Bright Young Things. 

Last year the project also celebrated older designers in the project called Bright Old Things.

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