Selfridges has launched its first social media-friendly shoppable iPhone app, as it ramps up its global omnichannel offer.
Customers will be able to purchase items from the store and Selfridges’ Instagram feed via the app, which was developed in response to the growing number of people accessing Selfridges.com from their mobiles - now accounting for more than 60% of the total.
The app has a personalised homepage and allows shoppers to select and save their favourite brands and product categories.
Users can opt to receive alerts on relevant new collection arrivals, product drops and preferred brands, as well as specially created editorial content and imagery.
It also has a “store guide” function, which lists each Selfridges store’s services, restaurants and events.
The launch comes 18 months after Selfridges redesigned and relaunched its transactional website. Customers can sync their accounts - from shopping bag to wish lists - across the website, app and any other device.