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Selfridges’ Sebastian Manes in brands pledge

Sebastian Manes has pledged to “work more closely with brands” that feature in both the womenswear and menswear departments at Selfridges following his promotion this week.

Manes has taken on the newly created role of buying and merchandising director, adding menswear, home and leisure to his existing brief of womenswear, accessories and kidswear. He will continue to report to managing director Anne Pitcher.

Manes told Drapers he will work more closely with cross-department brands to create “greater synergy within their offer”. He also plans to further develop the store’s casualwear offer within the men’s division to bring it more in line with its designer selection.

Manes has been instrumental in the creation of Selfridge’s forthcoming denim department, which will stock 11,000 pairs of jeans and represents the business’s biggest investment in a womenswear project to date.

He joined Selfridges in 2003 as a senior accessories buyer, rising to womenswear buying director in February 2011. His new role merges this position with that left by David Walker-Smith, who exited last December to become managing director of Fenwick’s Bond Street store.

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