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Selfridges plans revamp of men’s formalwear area

Selfridges will increase its luxury menswear offer and create a raft of branded shop-in-shops as part of a revamp of its formalwear at the London flagship store.

The department store will add Ermenegildo Zegna and Ralph Lauren Purple and Black Label to its formalwear offer this autumn. The premium collections will be in addition to the Z Zegna and Polo Ralph Lauren lines already stocked.

Etro and Richard James will launch exclusive shop-in-shops, while Dolce & Gabbana will open its first ever formalwear shop-in-shop.

Canali, Paul Smith and concessionaire Gieves & Hawkes will also introduce new shopfits to the department.

Selfridges will also extend its made-to-measure service to include Ermenegildo Zegna and Richard James.

The revamp, which will be completed by the end of October, will reinstate the building’s original 1909 windows. The department as a whole will have a more sophisticated look, with dark flooring, marble fixtures and uniform lighting throughout.

Buying manager for formalwear and accessories Toby Bateman said the aim of the revamp was to create a one-stop shop for luxury suiting: “We’re buying more premium and luxury ranges, as well as maintaining our existing offer and the same entry price points. Men have become better informed about tailoring and are demanding better quality, more luxury and special pieces.”

Separately, Sebastian Manes, director of women’s acccessories, has added lingerie and swimwear to his responsibilities. Manes reports directly to buying and merchandising director Anne Pitcher.

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