Selfridges has pledged to phase out the sale of exotic skins by February 2020.
The luxury department store chain will ban the use of python, alligator, crocodile and lizard skins.
From February 2020, it will only sell leather from agricultural livestock, including cow, calf, sheep, pig, goat, water buffalo and lamb, across all categories.
Selfridges is the latest retailer to ban exotic skins. It joins other luxury brands, including Victoria Beckham, Vivienne Westwood, Diane von Furstenberg, and Chanel.
Selfridges’ buying director, Sebastian Manes, said: “At Selfridges, we are dedicated to being at the very forefront of future thinking retail. For us, that’s a future where luxury is defined by craftsmanship and material innovation. I am proud to confirm that exotic skins will no longer be available to purchase at Selfridges as of February 2020. We will continue in our ambition to inspire our brands and customers through thoughtful, ethical and transparent buying strategies.”