Selfridges is ploughing £300m into the creation of a massive accessories space, using the same “democratic” ethos that has underpinned its Shoe Galleries and Denim Studio.
The project will see the ground floor luxury handbag department double to 50,000 sq ft, to include other luxury accessories such as sunglasses and small leather goods. Brands such as Charlotte Olympia, Sophie Hulme, 3.1 Phillip Lim, Hermès, Chanel and Céline will be featured in the space.
The project will transform the east side of the building on Duke Street. Selfridges claim the £300m cash injection is the largest investment ever made to a single project for a department store in the world. Work will begin in June and take five years to complete.
Including the space dedicated to jewellery and watches, known as the Wonder Room, and the Shoe Galleries, Selfridges London will host the world’s largest space dedicated to accessories – more than 100, 000 sq ft in total.
Group chairman Galen Weston said: “In the last 10 years Selfridges has grown from strength to strength and this significant investment in the redevelopment of our Oxford Street store is part of our commitment across all our businesses to provide leading luxury shopping experiences for our customers around the world.”