The Oxford Street Christmas lights will be switched on from Selfridges department store on November 12.
Supported by 300 Oxford Street retailers, the lights have been revamped for the first time in five years, with a new £1.5m display comprising of 750,000 LED bulbs set to illuminate the street in the run up to the festive season.
The new display, designed by Castro Lighting, will see the mile of Oxford Street covered in a blanket of bright white lights and 1778 baubles.
Over 10,000 visitors are expected to attend the event where the lights will be switched on by a “soon to be announced” pop star.
Sally Eden, director of communications at New West End Company, said: “We are proud to unveil these new Oxford Street Christmas lights which we hope will inspire and amaze shoppers more than ever before. The scheme should really help people feel the Christmas spirit.”
She added: “The switch on ceremony, with Selfridges’ added flair, will be a fantastic start to the Christmas shopping season – Christmas cheer really does start here.”