Selfridges is to launch a campaign focused on encouraging shoppers to explore the power of the imagination, in which the department store group will host more than 100 talks focusing on creativity and imagination.
The Festival of Imagination, which launches tomorrow and runs until February 22, is based on founder Harry Gordon Selfridge’s belief that imagination is the antidote to routine and the mother of originality.
For the next month, Selfridges will host talks debates, lectures and activities based around imagination at its London, Manchester and Birmingham stores. Poet Carol Ann Duffy, fashion director Nicola Formichetti and journalist and author Lucy Hawking are among those speaking at the events.
The concept follows from a similar initiative last year which saw Selfridges invite shoppers to celebrate the power of quiet with its No Noise campaign.