Women’s and kids’ beach and loungewear retailer Seraphina has opened its first pop-up store at 330 King’s Road in London’s Chelsea.
The 840 sq ft store will run until mid-August and stocks the brand’s own label tops and dresses, featuring block- and screen-printed textiles from India, alongside swimwear, beach kaftans and loungewear.
Women’s and kidswear retailer Summer Box also launched a 705 sq ft pop-up store at 308 King’s Road last month, stocking 10 brands including women’s and kidswear label Pepa & Co and Pat’s Vintage Jewellery. It is open until June 14.
Hannah Grievson, commercial property manager at property estate firm Sloane Stanley, said the response to the Summer Box pop-up “has been amazing”.